Shellfish are as abundant as breweries in the Pacific Northwest. In order to get noticed you have to build good relationships with local vendors and connect with your customers.
Over the last couple decades, Baywater Shellfish has built a strong following under the ownership of Joth Davis. More recently Joth’s son, Caleb, took over management and came to us seeking to energize Baywater’s brand.
Incorporating hand drawn illustrations, bright colors and natural materials, I infused playfulness into Baywater’s brand and visual communications while maintaining its reputation for sustainable practices. I developed their brand identity, illustrative graphics, and packaging so Caleb can plant the seed for a new generation of shellfish farmers.