Bellbird is a new natural soda made from yerba mate tea. The Bellbird team needed an identity and packaging to market their product. As a small production that will soon sell to the greater Seattle area, I needed to design a solution to create excitement around the drink while making sure it’s easy to implement at a small scale.
In order to reflect Bellbird’s all natural and energizing qualities, I drew inspiration from coffee and liquor producers, giving a craftsman feel to the brand while bright colors and clean lines give it a bold and refreshing kick. The labels are a simple sticker solution that can be applied to a variety of bottles as Bellbird develops their business.