In order to attract a wider audience, we needed to communicate that a NODE house is not a sacrifice, but an upgrade both in comfort and sustainability. However, due to the nature of their startup, NODE’s team was still in the process of building their first home so we didn’t have any product photography to work with.
Bootstrapping our design process, I collaborated with NODE’s in-house architectural designer to unify his renderings with clean design and calm landscape photography; harmonizing environmental action with comfort, beauty and technology.
I designed a website that features interactive spec graphics and an informative process timeline to highlight NODE’s features and efficient build process. I also designed a transparent and honest digital brand that reflects their modular products and core values of sustainability.