NODE

Digital Brand  •  UI+UX  •  Creative Direction

 

NODE harnesses state of the art technology and clean design to create radically sustainable modular living systems that give back more than they take. NODE needed a website and digital brand in order to launch their product and begin marketing their first prototypes.

In order to attract a wider audience, we needed to communicate that a NODE house is not a sacrifice, but an upgrade both in comfort and sustainability. However, due to the nature of their startup, NODE’s team was still in the process of building their first home so we didn’t have any product photography to work with.

 

 

Bootstrapping our design process, I collaborated with NODE’s in-house architectural designer to unify his renderings with clean design and calm landscape photography; harmonizing environmental action with comfort, beauty, and technology. In order to reimagine the possibilities of where you can build a home, we made a conscious decision to design the product photography in a way that focused less on the structures themselves and more on the surrounding environments.

In order to highlight NODE’s modular products and core values, I designed a transparent and honest digital brand along with a website that features interactive spec graphics and an informative process timeline.