Traver Gallery is one of the country’s premier exhibition spaces for contemporary painting, sculpture, studio glass, and installation art. Traver’s team needed a website to showcase their vast collection of work and promote upcoming exhibitions.
Traver’s clients vary from long time collectors, new collectors, artists and walk-ins. In order to cater to Traver’s broad audience, I developed an online gallery experience that allows users to explore by artist, category or exhibition. I used bold typographical elements to reflect Traver’s logo while also keeping the interface clean so the art can speak for itself. I also based typography on exhibit labels used throughout Traver’s gallery.